Telecom Italia

Navigare Insieme is Telecom Italia’s educational project designed to explain and elucidate the world of digital communication to over 60s.

THE BRIEF

To design two web formats, 10 video lessons and 4 sketch coms to be broadcast on the website and on the numerous platforms used by Navigare Insieme, all of which should both entertain and instruct on the primary principles of on-line communication: being familiar with the main social networks, on-line security, privacy and managing personal data, e-Government, on-line shopping, managing personal photos and files, etc.

THE CHALLENGE

Tailoring the language used in the videos according to the target audience and identifying the right people to effectively communicate with over 60s.

OUR SOLUTION

For the 10 video lessons Bin Jip has proposed a narrative structure that opens, from time to time, with an editorial that delves deeper into the topic with interventions from experts on the topic, adds to the discussion at hand with the introduction of vox pops and provides the buy real viagra opportunity to test and try out the very thing that the target audience is learning by creating an interactive experience.

The editorial was trusted to Jacopo Barigazzi, current affairs and political journalist and co-founder of Linkiesta.

 

For the sketch com, the right approach is to use simple, ironic and reassuring language. The actor we chose was Francesco De Carlo.

http://navigareinsieme.telecomitalia.it/