Slow Motion 2
To create a Web ADV campaign to promote the web format Bricolage Mon Amour.
To launch a series of viral videos with different short cut versions such as Video Banners that convey a passion for DIY.
We created a series of videos focused on conveying the satisfaction felt by people doing DIY, using actors that were close to the target audience. We enhanced the videos’ creativity and placed the focus on conveying their irony and awkwardness, both of which were enhanced by the use of slow motion in depicting the actors’ movements and expression of satisfaction.