Slow Motion 2

 

THE BRIEF

To create a Web ADV campaign to promote the web format Bricolage Mon Amour.

THE CHALLENGE

To launch a series of viral videos with different short cut versions such as Video Banners that convey a passion for DIY.

OUR SOLUTION

We created a series of videos focused on conveying the satisfaction felt by people doing DIY, using actors that were close to the target audience. We enhanced the videos’ creativity and placed the focus on conveying their irony and awkwardness, both of which were enhanced by the use of slow motion in depicting the actors’ movements and expression of satisfaction.