To put together short films to post on Leroy Merlin’s website in order to inform customers of the different services that are on offer in its stores.
Create informative films that do not come across as patronizing, with a particular effort to make an otherwise boring and purely informative subject more entertaining, so as to convey the message in a lighter and more enjoyable manner, by featuring Leroy Merlin’s own staff and sales advisors in order to encourage
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the notion of corporate involvement.
In order to make the videos enjoyable and fresh we used both a green screen to film the actors and animated illustration. The actors, selected through a lengthy audition process undertaken across all of LM’s Italian branches, interact with the animated illustration; a voiceover then clarifies and explains the concepts being portrayed.